I recommend to know digital value proposition, an absolute necessary to begin your journey towards Digital Transformation.
Digital channel control as per your personal choice was an asset, now it is an obstacle to customer relationships.
Digital disruption was an obstacle, now it is a strategic opportunity.
Silos (independent departments) were profit centers, now they are barriers to innovation and collaboration.
(P) Properties: 4P’s of marketing were the standard, now the 6P’s for marketing are the New Marketing Normal. (I will explain in my other article)
Social channels were for social conversations; now they are powerful business tools.
Data was the focus of market research, now it drives decision making throughout the organization.
Core values were things you reflected on during your holy day, now they are major inputs in marketing and organizational strategy.
Transparency in information was a risk, now it’s a necessity.
Digital literacy was optional, now it’s imperative for survival.
Selling was the focus, now it is about generating advocacy and managing the user experience.
Hierarchy in organization was the structure, now collaboration rules.
Integration referred to bridging ethnic diversity, now it is the currency of organizational sustainability.
Have you or your organization adapted digital value proposition?
Let me know!