Lead Generation – From Outbound to Inbound marketing
Traditional marketing has had an outbound focus, with [...]
Managing Relationships – (CRM) to social CRM (SCRM)
"The Customer is King" is an often used [...]
From product experience to Customer experience
Traditional marketing focused on the product experience through [...]
How would you do it; Digital Transformation in your company?
I get asked often that how would I [...]
Social Branding: From strategic branding to the Social brand
A generation ago, brands were tightly controlled assets that [...]
Market Segmentation: From target consumers to consumer network
Market segmentation is a marketing strategy which involves dividing [...]
Your journey towards Digital Transformation with a simple value proposition
I recommend to know digital value proposition, an [...]
Paradoxes that organizations face in Digital Transformation
I have experienced enormously with different organizations that [...]
Digital Mindset: Is digital marketing your way of marketing or way of life?
Digital disruption is really fast. The change it brings is [...]